It’s certainly different from what the majority of insurance companies are doing at the moment. The idea that you can reduce your premiums in any way is a good thing, especially if you look at my age group. As young male driver, I tend to have a much higher premiums as being in the high-risk group, so definitely to be able to get this premium down is a great thing. I think that for the people of my demographic it would be quite an attractive idea because we tend to have quite big social groups, friends who I might vouch for and they vouch back and you both get reduced premiums because of that.

I think it’s a brilliant idea especially for parents who want to insure their children, because buying a car is already expensive. I think the idea really appeals to mums, dads, grandparents for new drivers. It’s a great opportunity to show how someone is trustworthy by having people vouch for them. I think it would be a huge success with families and VouchForMe is something I will 100% sure look into for my girl when the day will come. Nowadays, you can get a cheap car but the insurance that always bumps up prices.